Mergers key to survival in India's crowded mobile market
Posted on July 28, 2010
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AFP, July, 2010
NEW DELHI (AFP) Mergers are the only way forward in India’s crowded mobile phone market, where 14 operators are slugging it out for subscribers by offering the cheapest rates in the world, analysts say.
On the face of it, business is booming in a market that is growing at a staggering rate, with between 16 and 20 million new subscribers signing up every month.
In the past year alone, the number of mobile customers soared 49 percent to 617.5 million, meaning that 55 out of every 100 Indians now has a mobile — compared with just three out of 100 in 2000.
But those figures hide a much tougher market reality.
Competition has cut call costs to far below one US cent a minute and a recent auction for superfast third-generation (3G) wireless spectrum saw operators…
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